New research reveals Conscious Consumerism will keep sustainability a top priority for businesses

A new survey by packaging company Smurfit Kappa has provided insights into how Conscious Consumerism is continuing to drive the need for UK organisations to embed sustainability into business operations. With a growing demand for higher transparency of companies’ sustainability practices amongst a new generation of consumers, the survey also highlights how two thirds of UK businesses struggled to measure the bottom-line impact of their sustainability strategies.